Hulme is a Senior Teaching Fellow and Director of the Entrepreneurial Program at University College London (UCL) in their School of Management who understands the critical importance of financial literacy for anyone who wants to build a company.
That’s why he wrote the book and included so many examples and case studies—to ensure that concepts became concrete to the reader.
In addition to an explanation of three key financial statements (profit and loss, balance sheet and cash flow), this book provides readers with great case studies and real-life examples to bring the subject to life. One of those case studies is my own personal journey, as I and my partner developed Vungle into a $780MM company.
Geared to students studying entrepreneurship, the book chronicles the story of the financial backing for the company and walks through the considerations, shortcomings and successes of each round of funding, from when we first got started right through to the company’s ultimate successful sale.
The book has been very well received and for anyone wishing to get a better grasp on the subject, I highly recommend you check it out here.
